The subscription business model is now one of the most popular for start-ups and existing companies. It offers organisations various advantages, including flexibility and deeper customer relationships. They also allow businesses in traditional pay per use or pay once use forever industries to distinguish themselves from the competition and attract attention to their brand.
Consumers are also seeing the benefits of using subscription services in place of pay-per-use services with many consumers flocking to clothing subscription businesses.
In most cases, subscription businesses are able to offer an affordable monthly payment for products that would otherwise need a large upfront payment. However, some subscription businesses offer services without any fees. Hootsuite and Box of Awesome are two businesses which use this model. This helps to sell their products and encourages consumers to buy other services or premium memberships.
With the success of various businesses moving from traditional business models to the subscription business model and the benefits they’ve found, there have been a lot of innovative business ideas. Here are three businesses using the subscription model that you would not expect.
1. Art In A Box
You wouldn’t expect that art could be so readily provided by mail, but in the US, Art In A Box is one that is moving into the art business environment.
The idea behind the service is fairly simple. A subscriber signs up to their services and goes to a members’ area where they complete an online form. The form includes three adjectives to describe the taste of the member, what media they prefer and how frequently they would like to receive art.
Then art is selected by the company and sent out at the times specified by the subscriber. This art is for them to keep forever.
Art In A Box delivers across the world and has numerous artists who provide them with work.
When you think of food subscription services you might believe in organic fruit and vegetable deliveries, healthy foods and even meat. These are all the common ideas. However, I bet you wouldn’t have thought of ice cream by post. The thought of melted deliveries probably plague this subscription service regularly.
However MilkMade Ice Cream is offering craft ice cream that is home made and delivered to their customers.
The company is rather unique. Each month they craft two unique flavours and ensure they are styles similar to those from a top restaurant. These are then hand delivered to their customers through a network of trusted individuals.
They have supplied various unique flavours in the past; including Pop Tarts Ice Cream, Key Lime Pie, Maple Pancake, Salted Watermelon, Strawberry Shortcake, Spiced Apple Cider Donut and White Russian Chip.
3. H Bloom
Making your office or home more attractive with flowers can be difficult. Sometimes you are faced with problems such as poor quality or wrong colours when you are at the gas station.
H Bloom is trying to change that. Founded in 2010 by Bryan Burkhart and Sonu Panda, H Bloom has quickly become the world’s fastest growing floral and plant service. Their expert designers craft high-quality bouquets that are delivered by hand to the customer, whether they are for an individual or a business.
Deliveries can be set up at a frequency that is suitable for the customer. Weddings and gifts can also be catered for by the organisation.
There are numerous new industries that are taking advantage of the subscription business model. We’ve listed just three interesting and unique subscription businesses and perhaps next time your business could be one of the three.