If your subscription business is going to be a success in 2015, it will need to grow and maintain a healthy subscriber list. There are many routes your business can take to achieve this. Some of these are rather simple to undertake and require limited effort; others require greater input but can yield better returns.
So here is the definitive list on how you can build and maintain a subscriber list that will grow your business in 2015.
1. Incorporate A Strong Digital Sales Funnel
During 2014, the amount of goods and services being bought online grew 13.8% in the US and 18.4% worldwide. This makes the potential value in developing a digital marketing strategy highly valuable. Digital marketing channels are not about developing one strong point of contact but about building a process which attracts an audience and then develops a relationship with them from first contact right through to after sales.
The advantages of a digital sales funnel is that not only does it attract new customers but it also allows you to use the power of referral marketing; to spread news of your services to friends and family of current users. The contacts of your best customers are also likely to be highly interested in your services and therefore more liable to become customers.
There are many elements to a strong digital sales funnel, including blogging, social media, email marketing and landing pages.
2. Keep In Contact With Your Subscribers
When you are selling to your target audience you are looking to build trust with your clients. Once you’ve gained their trust and they’ve converted you shouldn’t end your contact there. Email marketing is one of the best options for maintaining contact, but at the same time there are other options. Regular phone calls or dropping into their office (if they are local) are excellent ways to keep those bonds of trust strong.
Try to keep your relationship going with regular meetings but you have to be careful not to overload yourself. So get your diary out and plan time every week to connect with your audience. One of these times might be going to networking events in your local area or signing up to a trade show.
3. Keep Developing Your Product
Businesses throughout the world have failed in the recent decade due to one very specific cause: a lack of adapting their business to new environments.
One of the best examples is the collapse of Blockbusters. The video rental store was once a staple for families in many countries for their Friday and Saturday night entertainment. However, other companies such as Netflix began to offer consumers easier ways to receive rentals, starting with home delivery before moving onto video streaming and then blockbuster’s market share dropped. Eventually they got their business model right and started operating a video streaming service, but it was far too late to break into the market with those who had already established a presence – some of them like Netflix with a subscription model.
Part of the reason for this failure on Blockbuster’s account was to not adopt new digital practices their competitors were using. You can avoid the same, by looking at new ways to deliver your product and ensure you have the market advantage, to attract the customers who are the first adopters.
Your business in 2015 could be one of the best on the subscription market. All you have to do is ensure that you are communicating with your audience and deliver your products to the market in new and innovative ways.