Errr… I mean TRANSPARENT REDIRECT!
Yes, we’re being a little silly, but transparent redirect or direct post really do seem like a superhero to companies that sell online, especially those who sell by subscription.
What is it?
Transparent redirect lets your business process credit cards from your website without having to pass them through your server. Which means none of your customers sensitive, cardholder data is stored on your system and you can conduct business on your website (instead of making people pick up the phone and call you, or by sending them to another website like PayPal), without having to deal with the expense, work, or burden of keeping their information secure.
How does it Work?
Basically, when a customer purchases something on your website using a credit card form, the form data, such as credit card number, expiry date, etc. is submitted to Fusebill for processing. Your customer is the redirected to your success or failure page and you receive the results using an API call.
Do customers know?
No. Your customers will have no idea they ever left your website because Fusebill transparent redirect is faster than a speeding bullet, customers never see anything but your web pages – never Fusebill.
Sounds hard, right?
Something that removes the burden of PCI compliance, keeps customers on your website, and provides an online payment method has to be difficult to implement, right? Wrong. It’s really just a few simple like building a form for your website that includes a hidden field with a redirect URL, and a unique identifier, some API calls, and that’s it. Your developer can probably do it with one hand tied behind his or her back.
Up, up, and away!
It’s amazing that something that happens so fast and totally behind the scenes can be so beneficial to your business, but transparent redirect really is like a superhero in that way. Not only does it allow you to keep customers on your website, it drastically reduces the burden of PCI compliance because it allows you to never process or transmit sensitive data.
Want to know more about transparent redirect or the Fusebill API? Call or email one of our experts at email@example.com or 888.519.1425. Or, check out Fusebill for yourself by taking our fully featured, free trial.