Tag Archives: recurring billing

How To Use Comparative Selling To Sell Your Subscription Software

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Before making a purchase, many decision makers like to have a firm grasp of what they are buying. Normally this can involve some kind of interaction with the product. With subscription software this can be difficult. A free trial may be a good way to attract customers, but it might not be the best way to convert those who take up your offer.

Therefore, other methods have to be utilised to encourage your target market to purchase a subscription. Another method is to compare your software. Comparative selling can happen on a subconscious and conscious level for the customer and there are several methods to exploit this effective selling tool.

1. Comparing Price To Everyday Purchases

Your pricing may be very reasonable, but without a tangible product for the customer to see, they may find it hard to value the offer. Comparing the product’s price to common purchases creates an impression of product value in the mind of the customer. A common comparison for a subscription is coffee.

Be careful in your choice and the frequency. Four cups of coffee a month is ideal because many people consume more than that.

2. Original Price Compared To Sale Price

To achieve great sales, stating an original price for a product and then offering a reduced price will entice visitors to convert. Often these new customers are ‘bargain hunters’ who want to find a good deal online. This works so effectively it even outperforms the rule of 9 – that is any price which ends with 9 has a higher conversion rate than that of a price point which is rounded up or down.

Therefore it is important to consider demonstrating a higher starting price and then showing a discounted price, preferably ending with a 9 for double effect.

3. Comparing To Useless Price Point

How you price different subscription plans will greatly affect your customer’s perceived value of your product. This in turn will change how they convince themselves of which plan to purchase. Research by Dan Ariely on the pricing strategy of The Economist shows this to great effect.

In the Economist’s subscription options they had three price points.

Subscription Offer One: A web only subscription at $59

Subscription Offer Two: A print only subscription at $125

Subscription Offer Three: A web and print subscription at $125.

Subscription offers two and three don’t make sense being the same but option three offers more. In the consumer’s mind, the second option becomes a ‘useless’ price point and they would be better off selecting offer three. In the study, option three had a high uptake even though there was a cheaper option available. This is because when faced with this type of scenario, consumers become value seekers rather than bargain hunters and will always seek the most value for their money.

This was further demonstrated in further research. The Economist tested what would happen if they took away option two. In this scenario consumers were more likely to purchase option one as they convinced themselves they didn’t need the upgrade.

Therefore having three options with the second option at the same price point as the most expensive option may increase your revenue.

4. Comparing Compared To Competitors

If you are in a highly competitive market you may be tempted to highlight your services or prices against that of your major rivals. This could work in theory, yet research has shown that at times, lower cost products do not always perform well against higher priced branded products.

This is because there is a consumer perception of value on the branded product. Instead you should concentrate on comparing your product’s features and benefits to that of your competitors. Consumers are more likely to buy a product which has favourable benefits rather than a favourable price.

Conclusion

There are several options when you want to use comparative marketing to convert your customers. The above four options are used regularly by many organisations to sell products and subscriptions. Consider what methods you can exploit in your sales process to increase conversions, income and profits of your subscription based business.

Do you need recurring billing and subscription management software? Contact one of our experts at info@fusebill.com, call or check out the Fusebill free trial.

How To Increase Renewals For Your Subscription Business

"Image courtesy Stuart Miles / FreeDigitalPhotos.net"

“Image courtesy Stuart Miles / FreeDigitalPhotos.net”

Recurring subscribers and renewals could account for 40% or more of your revenue. Ensuring you have a process in place to improve your retention is vital for the financial stability of your business. To do this you must put in place a set of procedures which actively engage and encourage current subscribers to stay with you.

It is estimated that only 21% of all businesses have a sales team whose sole job is to retain clients. Yet this team could be the most cost effective in your entire business. It is far easier to sell to a current or previous customer than it is to sell to a new one.

Therefore, you need to come up with ways to increase the number of current customers who stick with your business. Here are several tips to help you get started.

1. Ensure You Build A Relationship With Your Clients

When you are in the initial stages of selling your product with new customers, you are unlikely to know anything about your prospects. This means that you are often taking guesses at their requirements and desires in order to sell the benefits of your product.

Once they are a customer you can start to learn more about them what they want. This means when it comes to renewals you can heavily focus on your clients’ requirements and therefore improve the retention rate.

Of course one of the biggest ways to build a solid relationship with your customers is to deliver on your original sales promise. By doing this you will find your customers will learn to trust your business.

2. You Are Better Than Your Competitors

At the end of a contract very few customers are unlikely not to need the service or product you are offering, yet they may look for another provider. To avoid losing valuable customers to your competition you need to concentrate on what your competitors are doing and how they are performing.

By keeping an eye on how your competitors are performing you can demonstrate to your customers why it has been a wise choice to be with your business. It also supports why your clients should renew their subscriptions and contracts with your business.

3. Give Special Offers Based On Usage

Every one of your customers is unique. They are likely to use your services or products differently than that of your other customers. If you are able to monitor this you can determine what is really interesting your client and then re-sell them your package based on those observations.

You can take this process up a level and offer a special deal which is tailored around their usage. For instance, phone operators may notice that a customer’s calls make up 82% of their bill whereas SMS messages are worth 10%, with internet usage at 8%. The service provider could therefore offer a deal where their calls are cheaper but the SMS and internet usage are the same or slightly more.

4. Give Discounts Based On Their Length Of Custom

Similar to the above, customers who have been with your company for an extended period of time could be offered a discount for continuing on. Provided you have a sensible discount level the cost can be afforded because it is cheaper to maintain current customers than acquire new ones.

5. Ensure You Are Contacting The Customer Early

One of the biggest failings of businesses is not that they don’t offer the deals or the renewal, but that they don’t do it early enough. Therefore you should always attempt to contact the client at least one month in advance and talk honestly with the client about their renewal.

Catching them early enough will lessen the chance they have searched for an alternative supplier of your services or products.

Renewals are cost effective revenue streams. It costs far less to have an old client renew than acquiring a new client. This strategy does require you to invest the time and energy to create an efficient renewal system, customer service experience and to ensure you deliver on your original sale goals.

Do you need recurring billing and subscription management software? Contact one of our experts at info@fusebill.com, call or check out the Fusebill free trial.

7 Lessons From 7 Subscription-Based Online Businesses

"Image courtesy of Stuart Miles / FreeDigitalPhotos.net"

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”

There are many advantages to owning and running a subscription based business. However, there are also pitfalls. Here are 7 lessons from 7 subscription based businesses to keep your business moving in the right direction.

1. Remember Your Customer Acquisition Costs (Hubspot)

A subscription based business is excellent for generating revenue on a consistent basis. However you must consider the customer acquisition cost in comparison to your monthly subscription. For instance, if you charge customers $20 for being a member to your site but it costs $50 to acquire in the first month, you have a $30 deficit.

In the long run, if the customer stays for at least three months you’ll make a profit. However, in the first month you are making a loss of $30. For one customer that is nothing, however say you have 1,000 new customers in your first month then you’ll have a $30,000 loss. If you achieve the same results in the next month you’ll have a $40,000 loss. You would eventually breakeven in the fourth month.

This scenario doesn’t count for any other costs either. Therefore you must ensure that you have the capital saved to acquire customers.

2. Consider Your Customer Successes (SalesForce)

Any subscription business depends on the customers renewing their contracts or subscriptions. Therefore your business needs to support the success of your clients and if they see the value of your business and are satisfied with your services they will continue with their membership.

You can then implement a pattern where you cross or upsell to your customers.

3. Get Your Marketing Right (Andrew and Daryl Grant workshop)

If you want people to subscribe to your membership site you have to get the marketing right. There are several options for you to consider with this. Many people think of social media, pay-per-click (PPC), affiliate programs and blogging.

Each method has distinct advantages and disadvantages. Consider which one will be best to communicate with your audience and concentrate on it, with perhaps one or two other methods in a smaller role.

4. Don’t Put Off Until Tomorrow What You Can Do Today (Writers’ Huddle)

Ali Luke has run many membership sites which take a monthly subscription. At first Ali was reluctant to setup a site until confident in the amount of content she had and when she felt ready. However, she states this was a simple mistake.

Her advice is always to start the subscription as soon as possible because you’ll never be fully ready for what awaits you.

5. Price Yourself Right (Blog Mastermind)

You have to carefully consider your pricing point. Certainly you can have a look at your competitors. However this doesn’t always provide you with the full picture. For example, some membership sites can have similar content but charge drastically different monthly fees.

Therefore try testing out a few price points and see what level of conversion you get. The price point is all about what value our customers place on your service.

6. Not actively developing your product in line with market demands (MySpace)

Even though MySpace is free for users, it is still has the same functions of a subscription based business. Therefore we can learn from one of their biggest mistakes: not developing the product to meet customer expectations.

MySpace was one of the biggest social media networks very early on and was even poised at one moment to buy Facebook. However, that deal fell through and Facebook continued to develop in line with what customers wanted. The end result was that users left MySpace never to return and the value of the business has plummeted.

7. Selling to Strangers (http://gihanperera.com)

One of the reasons why subscription sites work is that users trust the subscription site. Strangers however do not have that trust with your business and therefore selling to them is almost pointless. If they do subscribe they are likely to be short-lived.

Therefore ensure you build a relationship up with your clients before you ask them to subscribe to your business.

Owning a subscription based business can be lucrative. You can generate a steady stream of income, create customer loyalty and sell other products and services to your members. However, running a subscription service isn’t always easy. Only by studying the advice from others, can you avoid common mistakes and have a better, more profitable business.

Do you need recurring billing and subscription management software? Contact one of our experts at info@fusebill.com, call or check out the Fusebill free trial.

The Psychology Of Auto-Billing Your Customers

"Image courtesy of Stuart Miles / FreeDigitalPhotos.net"

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”

Auto-billing or automatically invoicing your customers can have a significant effect on your business. Many businesses use this billing method to save time and have their payments processed more efficiently, these often include businesses which provide regular and standard services to their customers.

But how does auto-billing affect your business and customers? And how can you make the system more effective for you?

1. Customers Don’t Like Surprises

Customers don’t like unexpected bills suddenly arriving. Auto-billing works around this by giving a set date and an amount which the customer can expect to pay. With this information your customers can plan their finances so they have the funds necessary to settle their accounts.

Being prepared will allow the customer to feel in control. You’ll also find because they are expecting the bill they will be more accepting and less likely to challenge any aspect. Therefore you can save time with customer service.

This can however backfire when your customers have used more than they expected and as a result receive a higher bill. If there is a possibility that this may occur, then you need to ensure there are several elements within your billing process including:

  • Careful monitoring so you can show the customer their usage and where extra charges have been incurred.
  • A period of warning so the customer can take action either by speaking to you directly about the extra charges or by ensuring the extra funds are made available by the payment due date.

2. It Builds Trust

Building a strong relationship between you and your customers is essential for retaining them in the long run. Having a reliable billing service allows the customer to build trust in your brand. Customers are more likely to retain the services of brand they know and trust than move to a competitor even if prices are lower.

Therefore as a business, you need to ensure your auto-billing is consistent. Have your bills go out on the same date every month, probably one of the better days for this would be the 1st, and avoid the 29th – 31st of months.

3. Auto-billing Means Fewer Mistakes Via Human Error

Some of the biggest mistakes made on manual invoicing are simply caused by human error. Auto-billing removes the human element from the system and therefore the chances of this is less. With fewer mistakes on invoices, customers will see your business as more professional.

For this to become a better asset you have to ensure your monitoring system for u

sage is reliable. A good performing monitoring system will mean less customer enquiries on their bills.

4. It Gives You More Time To Delight Your Customers

Without having to manually calculate and process invoices you can assign your staff to other tasks. This can include other productive outlets, to provide add-on services to surpass your customers’ expectations and again retain their loyalty.

You will also find that because there are fewer mistakes, you will be fielding less billing enquiries and you will also feel more efficient when you don’t spend hours calculating and forwarding bills on to your customers, giving you more freedom to spend time on what you are good at.

Conclusion

Auto-billing can be a great process to start using in your business. It can help you to achieve a better relationship with your customers and allow you to spend more time on performing the tasks you are best suited for. Therefore review your business’ invoicing system to see how you can set-up and implement an auto-billing system.

Do you need recurring billing and subscription management software? Call or email one of our experts at info@fusebill.com, call 888.519.1425 or check out the Fusebill free trial.

4 Invoicing Tricks For Getting Paid On Time By Your Clients

Image courtesy of hin255 / FreeDigitalPhotos.net

Image courtesy of hin255 / FreeDigitalPhotos.net

Getting paid on time is essential if you want to run a successful business. Having to chase payments which are not coming in on time from your clients is an ineffective waste of time and costs your business. According to research conducted in 2012, small business owners are being crippled by $1.2 billion worth of late payments.

Therefore you want to ensure that you employ effective methods to guarantee that the majority of your clients are paying on time.

Here are the top four tricks you can use in order to get paid on time:

1. Establish Clear Payment Terms at the Start of the Contract

Ensure that you have the payment details organised with the client when you create the initial agreement. In this document clearly state both the time the invoice will be sent and the date on which it is expected to be paid by.

It is also a good idea to include in this document penalties for late payment.

If a client does not pay on time then you can show them the clear terms of the contract.

2. Enforce Late Penalty Charges / Early Payment Discount

Sometimes you have to resort to late penalty charges in order to ensure you are getting paid on time. Laws vary between countries in regards to what you can charge. Some legislation allows you to charge interest on what you are owed.

This might not stop a late payment in the first case, but if you are strict and show that you are willing to charge a late penalty the first time round – a second late payment is unlikely to occur.

On the other side, you could always offer a small discount for those who pay by a certain date. Companies are always looking for ways to cut costs and therefore by offering a way to do so by paying on time will create an attractive proposal.

3. Make Sure Payment is Received Before You Deliver the Final Product

Once you have completed the project, hold back enough and ask for the final payment before you deliver the remainder. Some small business owners think this is rather unprofessional, but there are a number of cases where the owner of a small business has given over the final product only for the payment not to be forthcoming.

Some technical businesses can get round this by including a shut off switch where they can stop the use of their product if payment is not made – but for others sometimes having a reassurance of the final payment can be a useful tool.

4. Recurring Billing

Sometimes the best way to ensure you are paid on time is to switch to recurring payments in which your clients will set up and make regular payments for your product / service. This can be easily arranged and you can stop work at any time should a payment be missed.

This is an excellent method if you provide a regular service for your clients and it makes it easier for your clients to know exactly what they have to pay and when. The recurring billing can even be setup so that it is done automatically.

There are a number of different options for you to ensure you are getting paid for the work which you have completed. With careful planning you can reduce the number of clients who fail to pay for your products, but also make sure you have clear guidelines in place on how you will respond to those who do not pay on time, to avoid its re-occurrence.

Do you need recurring billing and subscription management software? Call or email one of our experts at info@fusebill.com, call 888.519.1425 or check out the Fusebill free trial.

How To Make Your Online Subscription Page More Trustworthy

Making a purchase is a mix of emotion and logic. Some studies find that emotion may play a large role, but other studies refute those findings.

Either way, when people make decisions they’re often using trust when deciding based on logic or emotion. For example, a person might visit an online store and get a good feeling from the friendly design and the storytelling nature of the product descriptions. This is emotional trust.

In another example, a person might purchase something based on multiple recommendations. These recommendations are available facts and data from trusted sources that lead to a logical purchasing decision.

Because trust is so important in the buying process, it’s important to make sure that your subscription page is trustworthy enough to convert potential buyers.

Here are a few suggestions.

1. Clear Pricing And Description

Online Subscription Page Amazon

Amazon Prime is very popular. On the subscription page, Amazon lists the description in easy-to-read bullet points and the price terms are easy to see as well. See: 30-Day Free Trial and $99/year. Also, noting that customers can cancel at anytime provides a guarantee.

Confusion is a conversion killer. If your website visitor doesn’t completely understand what they’re paying for on your subscription site you run the risk of losing their business.

Keep the design simple. Keep the product title and description the same as they are on other pages on the site and most importantly, make sure the final price is visible.

Clear pricing and descriptions show that you’re not trying hide anything or trying to pull one over on people and you look trustworthy.

2. Highlight Your Customer Service

Online Subscription Page Go Daddy

Go Daddy offers a variety of subscription services including their ecommerce platform. Notice the bullet for their customer support. This lets people know that there is someone there to help them at all times. It’s especially important for those in the tech world.

In one study, people highlighted customer service as the number one factor in their determination of how much they should trust a company.

People want to know that they can count on you to be there for them after they make their purchase. They might be excited about the product or service, but in most cases something will go wrong at some point. People realize this and they’re fine with it, but they want to know that someone will be there if there is an issue or a question.

On your subscription page, add a short sentence or even a short tagline highlighting your customer service. It might be an industry award for “Best In Industry Support” or “24/7/365 Support By Phone Or Email”.

It’s just a little reminder that can make a difference for many customers.

3. Offer A Guarantee And Make It Visible

Online Subscription Page Basecamp

Some people have commitment issues. Ensuring that they can get a refund can push them over the edge to purchase even though they probably won’t request a refund. (via Basecamp)

Guarantees have been around for a long time. The reason so many companies use guarantees is because they work to reassure customers that they can go back on their purchase if the product or service doesn’t live up to promises made.

If you have chosen to offer a guarantee for your subscription product, make that guarantee visible somewhere on the subscription page. It gives your company credibility and earns trust in the eyes of the customer.

4. Use Words Or Logos To Offer Security Assurance

Online Subscription Page Moz

This is the Moz subscription page. Notice the logo for Norton Secured. That gives people comfort knowing that the information is protected on some level.

Security is a big concern with online users. It seems there is a new story about online information hacking every other day and people are concerned. They don’t want their email addresses and other information being compromised or used for unintended purposes.

If you use secure pages and security programs, say it on your subscription page and use logos of recognized companies to emphasize the fact that your subscription transaction is a secure one.

5. Use Logos To Add Clarity

Online Subscription Page Golf Digest

When people subscribe to Golf Digest they know exactly what they’re getting by seeing the images.

Finally, logos add visual assurance to people using your subscription page. It’s important to show your logo and any recognizable product or service logos. These give potential customers one final visual confirmation that they’re purchasing the correct product.

For example, if you’re selling a publishing company, show the logo of the specific title the customer is purchasing. The title listed in text is good, but the logo next to that text adds more reassurance and further trust.

Conclusion

Trust is a critical element in the buying process. Your customers have to determine if they trust you enough to click the final “Buy” button on your subscription page. If there is any potential lack in trust you risk losing a new customer.

Use the suggestions in this post to improve your subscription page. They can help to make the page trustworthy with customers.

Do you need recurring billing and subscription management software? Call or email one of our experts at info@fusebill.com or 888.519.1425. Or, check out the Fusebill free trial.

Happy Holidays

All of us at Fusebill would like to wish all of you a safe and happy holiday season!

Just a little something…

As a token of appreciation to all of our readers, we’d like to offer you a free copy of our Best of the Fusebill Blog, a compilation of our most shared, re-tweeted, liked, pinned, and commented-on blog posts in 2013. Download here

 

Twelve Days of Fusebill Christmas

1

On the first day of Christmas, Fusebill gave to me online invoicing.

2

On the second day of Christmas, Fusebill gave to me 2 mobile swipers and online invoicing.

 

 

3On the third day of Christmas, Fusebill gave to me 3 checkout pages, 2 mobile swipers and online invoicing.

 

 

4

On the fourth day of Christmas, Fusebill gave to me 4 product bundles, 3 checkout pages, 2 mobile swipers and online invoicing.

5

On the fifth day of Christmas, Fusebill gave to me 5 helping hands.

6On the sixth day of Christmas, Fusebill gave to me 6 self-serve portals, 5 helping hands  4 product bundles,  3 checkout pages, 2 mobile swipers and online invoicing.

 

 

7On the seventh day of Christmas, Fusebill gave to me 7 credit card payments,  6 self-serve portals,  5 helping hands, 4 product bundles,  3 checkout pages, 2 mobile swipers and online invoicing.

8On the eighth day of Christmas, Fusebill gave to me 8 robust reports,  7 credit card payments,  6 self-serve portals,  5 helping hands 4 product bundles,  3 checkout pages, 2 mobile swipers and online invoicing.

9On the ninth day of Christmas, Fusebill gave to me 9 coupons & discounts, 8 robust reports,  7 credit card payments,  6 self-serve portals, 5 helping hands,  4 product bundles,  3 checkout pages, 2 mobile swipers and online invoicing.

10On the tenth day of Christmas, Fusebill gave to me 10 pricing plans,  9 coupons & discounts, 8 robust reports,  7 credit card payments,  6 self-serve portals, 5 helping hands,  4 product bundles,  3 checkout pages, 2 mobile swipers and online invoicing.

11On the eleventh day of Christmas, Fusebill gave to me 11 product components, 10 pricing plans,  9 coupons & discounts, 8 robust reports,  7 credit card payments, 5 helping hands,  6 self-serve portals,  4 product bundles,  3 checkout pages, 2 mobile swipers and online invoicing.

12

On the twelfth day of Christmas Fusebill gave to me… FUSEBILL 2014!

Chargebacks: A Good Defence is the Best Offence

In a recent post we talked about chargebacks and how scary they can be, especially for subscription or recurring based businesses (click here if you missed this post). In that article we looked at what chargebacks are, and some good tips to preventing them.

Since this is such an important topic for business who sell online and particularly those with a recurring payment model, we thought we’d go a little bit deeper into how you can protect yourself from chargebacks.

Make sure you have a refund policy and that it’s easy to find.

If you sell online, make sure you state somewhere on your website what your refund policy is terms that are clear and easy to understand. AND make sure it’s easy for your customers to find! No matter how great it is, if people can’t find it, it’s not worth much.

Many companies (Fusebill included) have a link to their refund policy in their footer which appears on every page of their website.

fusebill refunds

Your refund policy should let your customers know what they are agreeing to before they buy your product or service. For example: if your policy is “no refunds,” the customer who knows this is much less likely to try to get a refund because they knew this before they purchased. On the other hand, customers who don’t know of your “no refunds” policy may try to get one – which could easily end with you facing a chargeback.

Having a refund policy clearly displayed on your website can also help you dispute a chargeback that occurred because a customer wanted a refund that you did not provide (because of your no refund policy).  In that case you’d be able to show that it is indeed on your website and the customer should have been aware.

Only ship products after verifying the billing address.

If you sell actual products (as opposed to services) make sure to verify the billing address before you send it, and use a shipping company that verifies delivery. People committing fraud will rarely have their purchases shipped to the address of the credit card they’ve stolen. If you only sell to customers who provide the same address for billing and shipping, you can usually be sure someone has not used a stolen card to make the purchase.

However, since this can limit your customers (for example many people ship to their work or send things they buy as gifts to another address) you can also use a shipper that verifies delivery. This means they only hand over the package to a person (sometimes requiring a signature) as opposed to leaving the package in a mail box. If there is a chargeback, you can use the delivery verification as evidence that the product was delivered.

Both of these tips are very easy for your business to implement and can save you a lot of time and money when it comes to preventing and defending yourself from chargebacks.

Chargebacks. Yikes!

chargebacks

For subscription businesses “chargeback” is a pretty scary word. It refers to the forcibly initiated reversal of a credit card transaction (funds are returned to the purchaser) by a customer’s credit card-issuing bank. Put in place chiefly for consumer protection, any purchaser can initiate a chargeback by calling the bank that issued their card and disputing one (or many) transactions.

As a consumer, chargebacks aren’t scary at all.  They provide incentive for quality products and customer service and a measure of security when using your card. But if you’re on the other end… chargebacks are something to avoid at all costs.

Why are chargebacks scary? There are a couple of reasons, the main one being money you collected is being taken away from you and given back to the purchaser.  If that’s not bad enough, you also lose the transaction fee, AND you have to pay a chargeback fee which can be anywhere from $20 to $40. And one more thing – if the original transaction was for a product, well… You’re probably not going to get that back.

However, the scariest thing about chargebacks is that if you have too many of them you’ll probably lose your merchant account. And that means you won’t be able to offer credit cards as a payment option, pretty much a knockout blow to any subscription business.

Here are some tips to prevent chargebacks:

Make good customer service a priority. Most of the time when a customer has a problem with a product or service they call the company they purchased it from first – not their bank. So make sure your website has easy to find contact information and, if you have a phone number, that you have people answering the phone. Once customers do get through, make sure your support agents are knowledgeable and pleasant. A positive experience with customer support can significantly reduce chargebacks.

Make sure your product or service is of good quality.  If your products are inferior or not as advertised you’re probably going to have issues with chargebacks. Customers who feel they’ve been cheated or lied to are more likely to want a refund, so make sure you provide what you say you provide.

Make sure what appears on your customer’s credit card bill is recognizable.  Customers should be able to easily see that the charge is from your company.  You can also include a line about what will appear on their credit card statement on your checkout page.

Invest in a billing service with robust, automated communication features. Emails that remind customers about subscriptions they have purchased, automatic renewals that are coming up, and successful payment notifications can go a long way in reducing chargebacks.