This is the fourth in a series of posts on price plan components.
In the first post in this series we talked about the two categories of price plan components, so far this series has focused on only one category – Items where the price is a recurring charge. In this post we’re going to look at the other category – Items where the price is a one-time charge.
As the name implies, a one-time component is only charged once. One-time components are fixed charges, NOT recurring charges and the transaction is usually charged at the time of purchase.
As with recurring Add-On components, One-Time components are usually purchased in addition to a core plan, but unlike Add-Ons, they don’t have to be.
Examples of One –Time components a subscription based business might offer are set up fees, training courses, apps, hardware, etc. Figure 1 is an example of a One-Time component offered on the Skype website for an app.
Figure 1. Skype One Time Component (Software)
Figure 2. Skype One Time Component (Hardware)
Figure 2, also from the Skype website is an example of a One-Time component for a piece of hardware.
One-Time components are great way to as upsell to your existing customers, and can also be a great way to strengthen customer relationships – for example, a customer who invests in training will probably remain a customer longer than one who doesn’t.
Because one time components are tied to a core plan, they can also be a fantastic way to acquire customers who aren’t subscribers. This can increase brand awareness, lead to more sales, and plant the seeds for a future subscription customer!
As with the other price plan components we’ve reviewed, a good billing system will not only allow you to create and offer one time components, but should allow you to do this without a huge amount of backend work or IT involvement. As will all price plan components, Fusebill makes it easy for your subscription based business to offer products and services as one-time components to your customers.
What type of one-time components do you offer?