Monthly Archives: April 2012

Introduction to Fusebill

Introduction to Fusebill’s automated billing capabilities including executive dashboard, flexible pricing, invoicing and collections, and self-service portals.

Price Testing using Fusebill

While it is common to optimize websites by using a/b testing (i.e., comparing the performance of two variations of a page), testing price points is much less common than it should be. It’s not for lack of desire – clearly price plays an important role in purchasing, and should be part of the web optimization process.

The problem is that in most companies the product price is actually embedded deep in the bowels of an internal billing system. Any changes to the price require changes to the billing system, which means the IT team needs to be involved – and they have many competing priorities.

Fusebill lets the marketing team rapidly test price changes without IT involvement.

1) Create two recurring price plans (e.g., $10/month and $12/month). No code!

2) Put one plan on each of two Fusebill hosted checkout pages and split web traffic between the two pages.

3) Measure results: while the initial signup rate is important, also pay attention to the customer lifetime. With recurring billing models, you need to ensure that customer attrition rates don’t change – ¬†use Fusebill’s detailed reporting to view Churn by Component.

When you do decide to change pricing, Fusebill also makes it easy to migrate customers to new price plans, or implement a wholesale change to the existing price plans.