New Trends In Mobile Payments And What It Means For Your Business

Image courtesy of mapichai / FreeDigitalPhotos.net

Image courtesy of mapichai / FreeDigitalPhotos.net

Mobile payment is one of the latest methods you can offer clients to pay for goods and services from you. In the last few years this technology has become more accessible to both businesses and consumers.

As use for the technology increases we can see a number of trends which have been prevalent in the market place. Here is a breakdown of those trends and how you, as a business, can adjust your business model to take advantage.

The Generational Gap

Research has shown there is huge difference in the up-take of the mobile payment method. 70% of those who have made a mobile payment were 39 or under. Those who are over 62 only account for 3%.

For your business it is important therefore to concentrate the marketing of your mobile payments facility to those of the younger generation. The older generation are unlikely to accept the offer of its use.

Mobile Payments Are More Than Doubling

The use of mobile payments increased 118% over the past five years. While this only represents a small share of the total credit and debit card volume (2% in the US and 4% globally) the growth is still impressive and in future years it is likely to claim a bigger share.

In 2014, it is expected in America the growth will reach over 108%. Therefore businesses need to be prepared to accept this payment revolution, especially those businesses in retail, apparel and the shoe industry.

Therefore you need to ensure you are keeping up with the trends by informing and allowing consumers to pay via mobile payments.

NFC Will Not Be A Success

Consumers are the ones which ultimately decide whether certain aspects of this revolution will work and thus far, NFC has not been proven to be compelling enough for a large up-take by consumers. As PayPal President David Marcus has been quoted as saying:

“Instead of swiping or using a PIN pad, they’re tapping. How is that really better? How is that changing your life? People don’t want that.”

NFC won’t disappear altogether; it has good influence in the Asian markets and is likely to stick around there. But unless there is a change, it is highly unlikely to dominate the American and European market.

Bluetooth Low Energy (BLE) Will Replace NFC

From the failure of the NFC to conquer the market will come BLE. In 2014, it is likely this versatile application will take over the mobile payment industry. With a range of up to 50 meters the application can perform a variety of tasks including payments, peer-to-peer transfers as well as keeping the user notified of offers as part of store loyalty programs.

The consumer will find this system much more of a convenience than with NFC. Bluetooth Low Energy has already been downloaded on over 200 million iOS devices and many Andriod devices support the application.

The Holiday Market Will Explode

On the 2013 Black Friday, 1 out of every 5 purchases was made by a mobile device. It is expected that this figure is likely to increase further on the 2014 Black Friday and the figure could be as high as 33%.

Therefore your business needs to be prepared for this date to ensure you aren’t missing out on vital sales on this huge business making day.

Conclusion

The mobile payments market is increasing and now is the right time to get your business involved and optimized. Offering consumers an effective and time efficient method of payment will help improve their loyalty to your brand.

Align your mobile payment system using the statistics above and make your payment system fit with the growing trends.

Do you need recurring billing and subscription management software? Call or email one of our experts at info@fusebill.com or 888.519.1425. Or, check out the Fusebill free trial.

Fusebill Mitigates Risk For Users After Heartbleed Bug

Heartbleed Risk

The Heartbleed vulnerability was exposed recently.

The Internet has been buzzing this week about a bug named Heartbleed (Information at heartbleed.com).

Many popular websites including large sites like Facebook, Pinterest and others have made patches to their programs to mitigate risks.

For users, the danger lies in a bug in many programs that use a specific encryption software called OpenSSL. The bug made it potentially possible for hackers and hacker bots to gain access to username and password information.

It’s also possible that other information may have been available. You may have received an email from various websites recommending you to change your passwords.

Heartbleed: A Vulnerability In Software

Heartbleed is not a virus or something that’s been uploaded to a website or to your accounts. It was a vulnerability, bug or error in the OpenSSL software that may have been taken advantage of by hackers.

Security companies continually look for these vulnerabilities and alerted the OpenSSL community. Those using the software were made aware of the threat and many moved quickly to make necessary changes.

Potential Losses And Tracking

The Heartbleed bug potentially exposed valuable information saved on the servers of some websites. Usernames, passwords and potential credit card and other information may have been compromised.

One issue with the Heartbleed is that is appears that it is not possible to track to see if information has been taken or compromised.

Companies are simply fixing the issues, which in some cases requires extensive changes, and alerting users to change passwords.

Fusebill Takes Action

Major sites like Google, Facebook, Twitter and others took quick action to fix the issues. Tools made to test for the vulnerability quickly found that these sites have no issue anymore and were likely fixed before any information was compromised.

Smaller sites have taken action too. Again, you may have received information about the potential threat and the suggestion to change your information.

Fusebill took action to mitigate risks as well. The risks associated with Heartbleed are now resolved and information is secure.

Recommendations

The recommendation when vulnerabilities like Heartbleed occur is to go in and change your password on any site that may have been affected.

It’s also recommended that you change passwords on sites that may have been unaffected. The reason for this is that you might use the same password on different sites. A hacker or hacker bot could have gotten access to your password on an affected site and could have it for the other sites and networks you use online even if that site went unaffected.

So it’s good to change your passwords and to use different passwords if possible. A password software can also make it easier for you to use different passwords for different accounts while making it more secure for you to login to all the websites you access and use.

One example of a password program is LastPass.

LastPass was one of the sites affected, but due to their unique encryption setup LastPass users were not affected.

Bugs like Heartbleed do pop up from time to time. They’ll continue to pop up in the future so it’s good to use a password program to protect your passwords along with the other recommendations in this article.

The main thing is that while using Fusebill you don’t have to worry about the Heartbleed bug anymore.

At Fusebill, we’re always monitoring the safety of any information associated with our software and systems. We work to quickly make any fixes necessary and that was the case with Heartbleed.

If you have any questions about Heartbleed, Fusebill or other items please contact us or leave your comments below.

How To Make Your Online Subscription Page More Trustworthy

Making a purchase is a mix of emotion and logic. Some studies find that emotion may play a large role, but other studies refute those findings.

Either way, when people make decisions they’re often using trust when deciding based on logic or emotion. For example, a person might visit an online store and get a good feeling from the friendly design and the storytelling nature of the product descriptions. This is emotional trust.

In another example, a person might purchase something based on multiple recommendations. These recommendations are available facts and data from trusted sources that lead to a logical purchasing decision.

Because trust is so important in the buying process, it’s important to make sure that your subscription page is trustworthy enough to convert potential buyers.

Here are a few suggestions.

1. Clear Pricing And Description

Online Subscription Page Amazon

Amazon Prime is very popular. On the subscription page, Amazon lists the description in easy-to-read bullet points and the price terms are easy to see as well. See: 30-Day Free Trial and $99/year. Also, noting that customers can cancel at anytime provides a guarantee.

Confusion is a conversion killer. If your website visitor doesn’t completely understand what they’re paying for on your subscription site you run the risk of losing their business.

Keep the design simple. Keep the product title and description the same as they are on other pages on the site and most importantly, make sure the final price is visible.

Clear pricing and descriptions show that you’re not trying hide anything or trying to pull one over on people and you look trustworthy.

2. Highlight Your Customer Service

Online Subscription Page Go Daddy

Go Daddy offers a variety of subscription services including their ecommerce platform. Notice the bullet for their customer support. This lets people know that there is someone there to help them at all times. It’s especially important for those in the tech world.

In one study, people highlighted customer service as the number one factor in their determination of how much they should trust a company.

People want to know that they can count on you to be there for them after they make their purchase. They might be excited about the product or service, but in most cases something will go wrong at some point. People realize this and they’re fine with it, but they want to know that someone will be there if there is an issue or a question.

On your subscription page, add a short sentence or even a short tagline highlighting your customer service. It might be an industry award for “Best In Industry Support” or “24/7/365 Support By Phone Or Email”.

It’s just a little reminder that can make a difference for many customers.

3. Offer A Guarantee And Make It Visible

Online Subscription Page Basecamp

Some people have commitment issues. Ensuring that they can get a refund can push them over the edge to purchase even though they probably won’t request a refund. (via Basecamp)

Guarantees have been around for a long time. The reason so many companies use guarantees is because they work to reassure customers that they can go back on their purchase if the product or service doesn’t live up to promises made.

If you have chosen to offer a guarantee for your subscription product, make that guarantee visible somewhere on the subscription page. It gives your company credibility and earns trust in the eyes of the customer.

4. Use Words Or Logos To Offer Security Assurance

Online Subscription Page Moz

This is the Moz subscription page. Notice the logo for Norton Secured. That gives people comfort knowing that the information is protected on some level.

Security is a big concern with online users. It seems there is a new story about online information hacking every other day and people are concerned. They don’t want their email addresses and other information being compromised or used for unintended purposes.

If you use secure pages and security programs, say it on your subscription page and use logos of recognized companies to emphasize the fact that your subscription transaction is a secure one.

5. Use Logos To Add Clarity

Online Subscription Page Golf Digest

When people subscribe to Golf Digest they know exactly what they’re getting by seeing the images.

Finally, logos add visual assurance to people using your subscription page. It’s important to show your logo and any recognizable product or service logos. These give potential customers one final visual confirmation that they’re purchasing the correct product.

For example, if you’re selling a publishing company, show the logo of the specific title the customer is purchasing. The title listed in text is good, but the logo next to that text adds more reassurance and further trust.

Conclusion

Trust is a critical element in the buying process. Your customers have to determine if they trust you enough to click the final “Buy” button on your subscription page. If there is any potential lack in trust you risk losing a new customer.

Use the suggestions in this post to improve your subscription page. They can help to make the page trustworthy with customers.

Do you need recurring billing and subscription management software? Call or email one of our experts at info@fusebill.com or 888.519.1425. Or, check out the Fusebill free trial.

GetApp Reviews Fusebill 2014

GetAppYesterday GetApp, the #1 Business Apps Marketplace published  a review of Fusebill 2014:

Inflexible billing platforms make it difficult for businesses that offer client subscriptions to manage their company finances. Complex price lists, annual renewals, and pro-rated fees are just a few of the advanced-level billing practices that are impossible for most traditional invoicing platforms to handle. Fusebill aims to be a solution for B2B and B2C companies that are looking to reduce both costs and the time it takes to collect on client invoices.

In this Fusebill review, I will explore the recurring billing and payment platform. Throughout the review, I will pay particular attention to Fusebill’s updated user interface (UI), which makes Fusebill incredibly easy for businesses to use. Finally, I will take a look at the customer support and service options available to Fusebill clients.

Click here to read the full review

Transparent Redirect: The Superman of Online Payment

SupermanIs PCI compliance the Kryptonite of your business?  Is payment information collection the Lex Luther to your company?  Then Great Scott! This looks like a job for SUPERMAN!

Errr… I mean TRANSPARENT REDIRECT!

Yes, we’re being a little silly, but transparent redirect or direct post really do seem like a superhero to companies that sell online, especially those who sell by subscription.

What is it?

Transparent redirect lets your business process credit cards from your website without having to pass them through your server. Which means none of your customers sensitive, cardholder data is stored on your system and you can conduct business on your website (instead of making people pick up the phone and call you, or by sending them to another website like PayPal), without having to deal with the expense, work, or burden of keeping their information secure.

How does it Work?

Basically, when a customer purchases something on your website using a credit card form, the form data, such as credit card number, expiry date, etc. is submitted to Fusebill for processing. Your customer is the redirected to your success or failure page and you receive the results using an API call.

Do customers know?

No. Your customers will have no idea they ever left your website because Fusebill transparent redirect is faster than a speeding bullet, customers never see anything but your web pages – never Fusebill.

Sounds hard, right?

Something that removes the burden of PCI compliance, keeps customers on your website, and provides an online payment method has to be difficult to implement, right?  Wrong. It’s really just a few simple like building a form for your website that includes a hidden field with a redirect URL, and a unique identifier, some API calls, and that’s it. Your developer can probably do it with one hand tied behind his or her back.

Up, up, and away!

It’s amazing that something that happens so fast and totally behind the scenes can be so beneficial to your business, but transparent redirect really is like a superhero in that way. Not only does it allow you to keep customers on your website, it drastically reduces the burden of PCI compliance because it allows you to never process or transmit sensitive data.

Want to know more about transparent redirect or the Fusebill API? Call or email one of our experts at info@fusebill.com or 888.519.1425. Or, check out Fusebill for yourself by taking our fully featured, free trial

Agile Billing – The New Essential for Business Innovation

ForbesYesterday, Forbes’ Andrew Dailey wrote a great post on agile billing. In the article Dailey not only gives a great definition, but explains what’s driving the shift to agile billing – realities such as shrinking business cycles and the inflexibility of legacy billing systems.

Modern billing solutions such as Fusebill have an attractive, consumer-style interface which means customers and business partners can access the billing system directly – and reduce the burden on customer support centers.

A quiet revolution is taking place in the most unlikely of places.  Boardroom pressure to deliver revenue growth and gain competitive differentiation is pushing companies to create new products and services.  Customers are demanding more granularity, flexibility, and transparency with prices.  The combination of these forces is driving companies to re-think their billing systems.  Formerly the domain of back-office clerks, billing and monetization processes and solutions are becoming critical ingredients enabling corporate innovation.

Read the full article on Forbes online